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Insurance Marketing Articles

10 Simple Steps to Increasing Prospects for Your Insurance Agency

Friday, October 31st, 2008

Insurance Agent Eduction provided by: InsuranceLeadz.com,  your primary source for insurance leads.
Prospecting can be difficult for many new agents in the business. Ineffective ways of prospecting can cause time-wastage and decreased productivity.
Follow the 10 steps below to efficiently gain more prospects and get them to buy your services.
1. Get into prospecting mode.
Make time available […]

Leveraging Business Owners in Multi-line Agencies

Monday, December 10th, 2007

Small businesses are a market of significant opportunity. There are nearly 24 million small business households in the US and Canada. Many of you are small business owners yourselves. If you have an office in your community, you are better positioned than anybody else to understand and meet the needs of entrepreneurs in […]

How to Use Guerrilla Advertising Strategies to Boost Brand Recognition

Thursday, November 29th, 2007

Companies have been using outdoor advertising mediums for decades – from billboards and large poster-like signs to grab the attention of walk-in and street traffic.
More recently, newer and more hideous “guerilla” advertising methods have been successfully used to increase brand awareness and generate more sales without costing the companies that run the ads their entire […]

How to Effectively Use Print Ads in Newspapers to Maximize Sales

Tuesday, November 27th, 2007

Advertising print ads on newspapers can help you reach a large and diverse, yet targeted audience, because everyone needs insurance.
With newspapers you have somewhat more control over what demographic you want to target, because newspapers have various sections, targeted towards different age groups. Another reason you will get targeted consumers is that many people read […]

How to Gain New Insurance Clients like Clockwork

Sunday, November 25th, 2007

You may be having difficulties gaining new clients in your customer list, but you must realize that closing sales isn’t as hard as you think. Below are some tips to help you boost insurance sales, and be a sales-generating machine that converts prospects into customers in no time.
1. Don’t be pushy
As an insurance agent, […]

Leveraging the Power of TV Advertising to Increase Brand Awareness

Thursday, November 15th, 2007

Millions of business owners and entrepreneurs today will tell you how immensely powerful brand names can be. How many times have you found yourself choosing between 2 products, but ended up buying the product manufactured by the more-recognized brand?
The Power of the Brand Name
You’ve heard of the Coke and Pepsi experiment. […]

A Little Marketing Clarity: Selling Advice From a Pro

Wednesday, October 24th, 2007

Keep in mind some of the basic rules in selling, because some times “less is more” with marketing. If you are talking about you or you are not listening to your prospect because you are talking too much, you are not selling. If the prospect does not know what you are offering or […]

11 Proven Insurance Agent Marketing Tips

Tuesday, October 23rd, 2007

Now that I have gone over the marketing channels and mediums you should use. Here are some timeless and proven marketing tips that work for successful agents.

Be friendly with other insurance agents - This may sound strange, but its incredibly common for agents to share, swap, or sell customer contacts with each other. The […]

How to Get Referrals: It’s as Simple as Asking

Tuesday, October 23rd, 2007

Getting referrals is the absolute key to long term growth and stability in your insurance agency. Referrals are the life blood of the most successful agencies and the best part is: All you have to do is ask.
The idea of asking for a referral may sound freighting, but it’s a very rare occurrence that […]

How to Become an Expert Closer: Learn From the Best Agents

Tuesday, October 23rd, 2007

I was able to recently interview a friend of mine, who happens to be a P&C agent in Ohio, about how he is able to close a high percentage of his leads. He has ranked in the top 5 in his region and top 20 nationwide for a Fortune 100 insurance company and has […]


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