Leveraging the Power of TV Advertising to Increase Brand Awareness

Millions of business owners and entrepreneurs today will tell you how immensely powerful brand names can be. How many times have you found yourself choosing between 2 products, but ended up buying the product manufactured by the more-recognized brand?

The Power of the Brand Name

You’ve heard of the Coke and Pepsi experiment. The experiment proved countless times that consumers are likely to buy Coke by multiple times Pepsi, regardless of the fact that Pepsi proved to be better tasting – purely because of the more recognized brand name of Coke.

So how do you increase brand awareness of your insurance agency? In this article, we will discuss the power of television commercials, and what kind of benefits and drawbacks you can expect from choosing to advertise on TV channels.

The Benefits and Drawbacks of TV Advertising

The average American watches TV at least 4 hours per day, making TV advertising one of the most powerful advertising mediums for almost every kind of businesses.

The benefits of television advertising is that you’ll be able to reach a wide and diverse consumer base, all with different income levels, age, gender, race and religious status. This also means you can control what market segments you can target, by choosing the demographics of your target audience. For example, fewer seniors are likely to watch entertainment channels such as MTV, while millions of teenagers and young adults will be watching the channel. Your chosen ad agency will help you choose the best channels that match your target audience.

Producing a TV commercial allows you to experiment with different colors, sound and the look of the advertisement, that lack in other advertising mediums. A creative and original TV commercial will allow you to “hook” the customer into your ad, and immediately increase brand awareness and value of your agency.

However, this advertising medium has its drawbacks. The main drawback involves the extremely high advertising costs. You’ll need to pay for the running time, which will depend on how many viewers are watching the channel at the time; you’ll need to pay the ad agency to shoot and develop the commercial, and you’ll need to continuously pay every time you decide to show the advertisement.

Another problem is that the “standard” of an engaging commercial has been raised so high by companies advertising on TV for many years, which means that unless your commercial is highly original and professional, it’ll have much less of an effect if it ran 20 years ago, when consumers expected less quality commercials than those shown today.

Although TV advertising can be expensive, most marketing experts recommend using this method if it’s affordable. An ad agency will help you develop a creative advertisement that will engage your customers, and will help you identify the best times to run your commercial. Marketing experts recommend leaving the development and planning of your TV commercial to the ad agencies, who have developed TV commercials for many years.

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