Insurance Lead Generation Services VS. Do It Yourself Marketing

Wednesday, October 24th, 2007 / Category: Insurance Leads Articles

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Why should I spend my hard earned dollars for insurance leads? I know what my prospect base is why shouldn’t I just market to it myself? As an insurance agent these are very valid questions? The most important answer to that question besides the cost of self marketing is time.

Once you have found a valuable lead generation service such as InsuranceLeadz.com you will find that a good quality lead will allow you as an agent to concentrate your time qualifying and closing your prospects rather than dividing your time as well with generating a good prospect.

Simply put you will be able to concentrate more on closing the offers you make. Keep in mind that as an agent you and every other agent are marketing in your industry. The question is are you absolutely throwing away your time, energy, and resources away just as they are? Why not stop doing that and spend more time closing your valuable offers by having insurance leads already in place.

Having leads in place can save you time and actually make your “marketing plan of action” more efficient. Most companies already have traditional forms of marking in place for their agents, and name your agencies recognition is bolstered by that traditional marketing. There are many different forms of marketing or marketing media such as, meeting fact to face, flyers, pamphlets, booklets, happy hours, meetings, mailers, websites, blogs, television, radio, business cards, just to name a few. Are you starting to get the idea? Having customers at your fingertips that fit your profile, and that have already expressed an interest in being contacted can save you time as well as money.

One good form of marketing is meeting people face-to-face. You should network everywhere you go. Never limit yourself to thinking networking is only something you do in a formal networking setting. It is ideal to have tools on hand that help you to accomplish this such as business cards and the like. The issue is, what about the people that you don’t know or do not meet face-to-face? Are you sure you are finding the people that need your services right now? It is good to take time to meet people face-to-face. As you make these connections you are starting to build a relationship, but these meetings do not always equate into immediate closes.

Another good source of marketing is radio and/or TV. They both allow you to reach a very large number of people for a significant financial investment. If you’re going to play in this arena make sure you have a powerful message and a powerful offer or keep you money in your wallet. Resist the tendency to be everything to everyone and develop a very specific message that hits the viewer or listener right between the eyes and gets them to take immediate action. Speaking of viewers and listeners, make sure that the demographics are an exact match for your message.

Fact-to-face, TV, and radio are all valid forms of generating leads, yet tend to be time consuming as well as costly. Where is your marketing budget? How do you know if you are actually generating results from these forms of advertisement? Who on your agency’s staff is managing these forms of advertisement and are you paying them to handle this advertisement?

These and many more questions can be asked. These and many more reasons are why a lead generation service like InsuranceLeadz.com can help you save time, money, and close more business for you. The question is, “Are You Making offers or Chasing offers?”